Social media marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).It include pay per click advertisement.With the help of social media platforms like whatsapp, instagram ,facebook, X, Snachat, telegram, threads we can market our products.
Facebook page- Platform for people to connect with their friends and build up a community.People can share content over there.
Facebook business page- Specificallly designed for enterprises , brands and organisations to establish their digital presence.
How can we create social media profile ?
1.In google search facebook .com
2. Sign up and create account
Facebook buisness page
1. Sign in to your facebook account
2.Go to create page
3. Select a page category
4. Enter enterprise details
5. Add profile and cover photos- larger banner image at top of your profile acting as a visual introduction to your brand
6. Create a username
7.Put up a short description
8. Add buisness details
9. Create your first post
10. Invite friends
You will use your personal account only to create and manage your business page.
Social media optimization
1. Add all details
2. Use keywords
3. Add a call to action(CTA ) button
4.Improve your content on a day to day basis
5. Respond to messages and comments
Instagram – personal account
1.Download instagram
2.Register
3. Create username and password
4. Add profile picture
5. Add bio data
Instagram – Buisness account
1. Go to settings
2. Switch to professional/ business account
3.Connect to facebook page
4. Choose business category
5. Add contact details
6.Add profile picture and bio
7.Access insights
Why is it important
1. First impression is the last impression.
2.Enhanced visibility
3.Brand consistency
4. Access to valuable insights
5. Increase in engagement
6. Visible on search engine
7.Create a new coomunity
8. Professionalism and trustworthiness
Optimizing keywords in social media
1. Understand your customers
2. Keyword research
3.Add keyword in profile
4. Use keyword in post
5. Hashtag optimization
6.Location based keywords
7.Monitor analytics
8. Engage with trending topics
9. Encourage user engagement
10.Consistent branding
Online reputation management (ORM) – It is the process of overseeing , influence and handling how an individual or brand is perceived online.
Steps for effective ORM
1. Monitor brand mention
2. Encourage positive reviews
3. Address negative feedback
4.Engagement rate
5. Quality content creation
6. Crisis management plan
7. Social media audits on a day to day basis
8.Word of mouth marketing
9. Optimize profile
Social media optimization
Hashtags are labels used on social media platforms that make it easier to find posts or information with a theme or specific content.
Signifiance of hash tags
1.Increase Reach
a)Audience expansion
b)Discoverability
2. Enhances engagement
a)increase in interaction
b)participation in trends
3.Categorize content
a)Arrangement of content
b)niche targeting
4.Branding and campaign
a) Brand awareness
b)Campaign tracking
5.Community building
a)Connects people
b)User- generated content(UGC)- any form of content -text, photos , videos , reviews and ratings generated by unpaid customers, fans or employees rather than by brand itself.
Tips for using hashtags effectively
1)Applicable
2)Research
3)Unique value propostition(UVP)-
4)Balance
5)Number
6)Visibility
Steps to generate followers organically
1.Create high quality content
2.Use hashtags properly
3.Interact with your users
4.Co-ordinate with others
5.Optimise your profile
6.Take adavantage of stories and videos
7.Organise competition and give samples
8.Utilize Google Analytics and Adjust strategy
9. Crossposting- sharing the dicto content to another online location
10.Consistent branding and brand persona
How to use call to action button efficently on social media posts?
1.Maintain clarity and conciseness
2.Create urgency
3.Use verbs
4.Customise according to platform
5.Show benefits
Social media marketing V/S Social Media Optimization(SMO)
1.SMM is about creating content with strategy . 1.SMO is about manging social media .
2.Social media marketing shifts communication 2.SMO means creating a strong brand persona and engaging audience.
from one way to two -way communication to incult
loyalty and build trust.