Search Engine results page(SERP) displays webpages, images, videos, based on keywords used in the searchquery.Example:when we search ghungroo shoes for women, some ads come and some organic results. All these make a serp for searchquery.
Search Engine optimization(SEO)
Search engine optimisation means to improve your website content and structure and it gives organic results.
1.ON PAGE SEO:- It refers to optimizing technique applied to a website’s pages to increase their visbility and ranking on SERP page.On-page SEO is important as it helps search engines understand you content and identify whether it is relevant to a searcher’s query.
Crawler is a software used by a search engine to scan the webpages and find new or updated content.Crawler follows links from one web page to another webpage.
Information scanned by the crawler is:-
1.Content
2.Keyword
3.URL
4.Tag.
A crawler is designed to imitate behaviour and process of search engine’s bot.
We have to install plugin “Rank Math SEO.”
Preview snippet is preivew of how the website is going to look on serp.Three parts of preivew snippet are:-
1. SEO title should be of only 50 to 60 keywrods containing focus keyword.
2.URL/Slug/Permalink- How the uniform resource locator is formatted on the page. It should include focus keyword and should have 55 to 70 characters.
3.Meta Description-