search engine optimization(SEO)

Search engine optimisation means to improve your website content and structure and it gives organic results.

1.On  Page  search engine optimization :- It refers to optimizing technique applied to a website’s pages to increase their visbility and ranking on SERP page.On-page SEO is important as it helps search engines understand you content and  identify whether it is relevant to a searcher’s query.

Crawler is a software used by a search engine to scan the webpages and find new or updated content.Crawler follows links from one web page to another webpage.

Information scanned by the crawler is:- 

1.Content

2.Keyword- keyword is a important word for search in relation to our business.

3.URL -Uniform resource locator

4.Tag-Google tag manager cookies

A crawler is designed to imitate behaviour and process of search engine’s bot.

 We have to install plugin “Rank Math SEO.”

Preview snippet is preivew of how the website is going to look on serp.Three parts of preivew snippet are:-

1. search engine optimization Title  should be of only 50 to 60 keywrods containing focus keyword.

2.URL/Slug/Permalink- How the uniform resource locator is formatted on the page. It should include focus keyword and should have 55 to 70 characters.

3.Meta Description- 150-160 keyowrds. focus keyword

Focus keyword should be at beginining of the content.

Focus keyword should be in H1, H2 , H3

Focus keyword should be in alt text with image.

Keyword density should be between 1- 2%

 internal link – link pointing to another page within your website.

external link –link pointing to another page  outside your website.

Power word should be there in search engine optimisation title.

Positive or negative keyword should be in search engine optimisation title.

number should be in seo title.

table of contents- we have to install easy table of contents plug in

Search engine optimisation is the practice of improving website structure and content. 

Technical  search engine optimization – process of making sure that website is currently good.

opengraph -howshould preview share on social media 

robots.txt-  It is a text file which we can generate from se ranking which tells crawlers what to crawl and what not to crawl.

After generating file form SE ranking we can go  on to hostinger click on dashboard and file browser and upload the file on public html.

sitemap.xml-Full form of xml is extensible markup language. we can gnerate a file from my sitemap generator  and download it .We have to do the same  process as robots.txt to upload on public html.It is used for priortisng the pages it has crawl first from 1 to 0.1 We will use 1 for homepage as it is most important and then we can  reduce it for services page as 0.9, about page- 0.8, blog page-0.6, contact details page-0.7.

image sitemap 

Schema – structured data format which helps search engine to understand content and context of your pages .Schema can enhance your apperance in search results by adding rich snippets , such as ratings , etc.You can use tolls like schmea markup genreator from technical seo and schema validator  from validator.schema.org

Types of schema 

1.Local buisness- it is used for showing physical store with address , hours and contact information.

2.Product/ services- It is used for ecommerce websites where we can sell our products or services with price, availability and review. 

3.Article-It is used for blog post. 

4.Person- It is used to gnerate information about a person’s name, contact details, etc.

5.FAQ(Frequently asked questions)- It list questions and answers.