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Cost of acquiring customer(CAC) – Marketing expenditure/No.of customers acquired  unit economics Sales                                   xx (-)Cost of Goods sold       xx  Gross Profit                   xx (-)Payment gateway charges(Razorpay)      xx (-)Logistics/Shipping                        xx (-)Marketing Expenses                       xx (-)Salaries                                            xx Contribution margin 2 fixed cost Earnigs before interest tax and depreciation -)interest Earnings before taxes -)Taxes Earnings after taxes   https://dhrutivisions.com/

Return on Ad Expenditure(ROAS)-It means   ratio of revenue genreated from ads through expenditure on ads.For digital marketing services industry standard is 1:3 or1:4. Return on Ad expenditurehelps marketers determine which campaigns are  performing well,allowing them for optimizng budget for high performing channels. Return On ad expenditure differs from Return on Investment(ROI) as it measures  revenue impact from expenditure on acampaign rather than net profit . Formula of ROAS- Ad revenue/Ad expenditure https://nayanakc.com

https://digitalrootss.com/ Google search console(GSC)-We can connect your website to gsc by copy and pasting  code on header footer code manager by creating a new sniippet or we can use rank math seo plugiin to connect to gsc. Cost of customer acquistion CTR Clicks- When a user searches a query and interacts with the website after clicking  the anchor text it is known as click. Impressions- When a user searches query and sees the website on search engine results page(SERP)it is counted as an impression. Click through rate- Formula of click through rate= no.of clicks/no.of impressions*100 Average position-on what position your site is ranking on search engine results page.

https://rusheek.com/2025/11/17/evolution-of-seo/ Latent semantic indexing(LSI) is a natural language processing technique.It is used to find synonyms. Singular value decomposition is significant maths engine behind LSI  used to  uncover hidden relationship of a large term document matrix into smaller conceptually meaningful matrices.  Semantically related words  means using different keywords which has same meaning.Example: For keyword like Digital marketing consultant we can use keywords like digital marketing professional, paid ads, digitial marketing channel, digital marketing platforms, digtal marketing experts, digital marketing efforts,etc. Citation means giving refrence to name of the author as source of information.It gives credentials to author. Citation flow is  a  benchmark developed by majestic, a popular seo tool.It  gives scrore to  links between 1-100. Search engine optimisation  tools 1.SEO Surfer- It is used  by marketers  and content  creators   based on data  helping them to rank on serp  by analayzing competitors, keywords, structuring articles  and auditing  exisitng content  for seo gaps.  2.SEOQUAKE- It is a free  browser extension for chrome fromm Semrush that  gives instant SEO data analysis helping   user audit pages,analyze keyword density and assess technical seo elements like title tag, description and mobile readiness. 3.Ubersuggest- It is a free keyword research tool   for genrating content .It helps in predictive analysis(see which keeywords will drive trafffic before you rank  , content gap analysis(find what content content we should create before anyone). Types of Search engine optimisation 1.Local SEO -Here we should use location based keywords to optimise  our business in residential city. 2.On page seo- process of improving content, layout and responsiveness of website on mobile and desktop.  3.Off page seo – It is not under your control. Actions taken outside your website to boost rankings through backlink(a third party link pointing to our website) 4.Technical seo –  process of  making sure the website is currently good.  5.AEO(Answer engine optimisation)- It is the process of  optimsing website to appear on voice searches and   featured snippet.  Featured snippet – Your website content is displayed in a prominent box above all serp results directly answering user’s query.They come in various formats, list, paragraphs, tables, etc. 6.GEO(Generative negine optimisation)- practice of optimizing content to appear on AI. https://majestic.com/      https://en.wikipedia.org/wiki/Latent_semantic_analysis https://rusheek.com/2025/11/06/on-page-seo-vs-off-page-seo-technical-seo/

What is Performance Marketing? Performance marketing is a approach where advertisers pay only when a specific, measurable action (the “performance”) is completed. Unlike traditional advertising, which often uses models like Cost Per Mille (CPM) for impressions or flat fees, performance marketing is inherently results-oriented. The core principle is simple: risk is shared. You don’t pay for the opportunity to be seen; you pay for the result of being seen. This makes it one of the most cost-effective and transparent strategies available for achieving business goals. The Key Performance Actions (CPx) The specific actions you pay for can vary widely based on your business objective. These are often referred to as ‘Cost Per X’ (CPx) models: Cost Per Install (CPI): Used by mobile app companies, payment is made when a user installs the application after seeing the ad. Cost Per Click (CPC): The advertiser pays when a user clicks on an ad, driving traffic to the website. Ideal for traffic generation. Cost Per Lead (CPL): Payment is made when a user completes a form or provides contact information, generating a qualified sales lead. Ideal for B2B and high-value services. Cost Per Acquisition (CPA) / Cost Per Sale (CPS): The advertiser pays only when an actual purchase or definitive conversion (like a trial sign-up) is made. This is the ultimate goal for e-commerce and direct-response campaigns. The Pillars of a Successful Performance Marketing Strategy Performance Marketing is a strategy applied across various digital platforms. The most common and effective channels include: 1. Search Engine Marketing This involves running highly targeted ads on search engines like Google and Bing (Google Ads). Campaigns are built around specific keywords, ensuring your ad appears at the moment a potential customer is actively searching for your service. The performance is measured primarily through CPC and conversion rates. 2. Social Media Advertising Platforms like Facebook, Instagram, LinkedIn, and TikTok offer powerful targeting capabilities based on demographics, interests, and behavior. These campaigns can be optimized for various actions, from Clicks (CPC) to Leads (CPL) to App Installs (CPI). 3. Affiliate Marketing This leverages a network of partners (affiliates or publishers) who promote your products or services. You pay the affiliate a commission only when they generate a sale or a high-quality lead (CPA or CPS model). This is a low-risk, high-reward strategy as payment is directly tied to revenue generation. 4. Native Advertising & Programmatic Display Display ads are placed across a network of websites, but using a programmatic approach allows for real-time bidding and hyper-specific audience targeting. Native ads are designed to match the look and feel of the surrounding content, often leading to higher engagement. These are rigorously tracked to measure performance beyond just impressions. Why Performance Marketing is Essential for Modern Businesses 1. Maximum ROI and Controlled Spending Because payment is conditional on a result, your spend is tied to a reward. You can calculate your return on ad spend (ROAS) precisely and scale your investment with confidence. If a campaign is profitable, you increase the budget; if it’s not, you cut it immediately. 2. Transparency and Data Performance marketing is based on data. Tracking tools provide real-time insights into every click, impression, and conversion. This allows for rapid iteration and optimization. You know exactly which keyword, ad creative, or partner is driving the best results. 3. Precision Targeting Modern performance platforms allow you to define your ideal customer with incredible specificity. This means your budget is focused on the audience most likely to convert, driving up efficiency and lowering your overall cost-per-acquisition. 4. Agility and Speed The ability to measure, test, and adjust campaigns in hours, not months, is a huge competitive advantage. Performance marketers are constantly A/B testing ad copy, landing pages, and targeting parameters to push results higher. https://en.wikipedia.org/wiki/BlackRock

What is Affiliate Marketing Affiliate Marketing is a strategy where businesses pay commission to individual or organization for promoting their products or services. It began in1990s through refferal. Key players in affiliate marketing 1. Affiliate- An affiliate is an individual or company that promotes another company ‘s products or services to their audience and earns a commission for sales generated through their unique tracking link. 2. Merchant- They are also known as adveritsers.A merchant is the organisation or company who increase the sales of a product or service.They take advantage to expand thier reach. 3. Affiliate Network-It is a platform that acts as a middlemen between merchant and affiliate to facilitate m digital marketing partnership. 4. Consumers- A customer /buyer is aperson who completes a desired action such as to purchase a product or signup in a service. Models 1.Cost per action(CPC)- is a pricing model where advertisers pay when a specific action is completed like purchase, app install, or sign-up. It’s a performance-based model that ensures advertisers pay for actual conversions and traffic. cost per action = Total marketing cost/number of action 2.Cost per lead(CPL)- It measures how much is the cost to acquire a potential customer (lead) through marketing efforts. A lead is typically someone who has shown interest by filling out a form, subscribing to a newsletter, or requesting a quote. CPL= Total campaign spend/number of leads generated 3.Cost per click(CPC)-Cost per click is the amount an advertiser pays each time a user clicks on their ad. It’s commonly used in Pay per click models like Google Ads or Facebook Ads. CPC= Total ad spend/total clicks CPC is a key metric for driving traffic and is influenced by factors like keyword competition, ad quality,etc 4.Cost per sale (CPS)-It is also called as cost per conversion .It is used in ecoomerce and paid advertising. CPS=Total marketing and sales cost / no of sales Example: If a company spends ₹50,000 on a campaign and generates 250 sales: This means the company pays ₹200 in marketing costs for each sale it earns. Why Cost per sale(CPS) matters? Measures ROI: CPS shows how efficiently your ad spend converts into actual revenue. Budget Optimization: Helps identify which campaigns or channels are most cost-effective. Performance Benchmarking: You can compare CPS across different campaigns, products, or time periods. Affiliate Marketing: In CPS-based affiliate programs, affiliates are paid only when a sale occurs, making it a low-risk model for advertisers. Metric What It Tracks When to Use CPC (Cost Per Click) Cost per ad click When driving traffic is the goal CPL (Cost Per Lead) Cost per lead generated For lead generation campaigns CPA (Cost Per Action) Cost per specific action (sale, sign-up, etc.) For performance-based campaigns CPS (Cost Per Sale) Cost per completed sale When revenue is the primary goal How to Reduce CPS rusheek.com bloomberg SMART 1.Specific:Target a small segment of the market.(e.g. bamboo chopper made for eco friendly consumers.) 2. Measurable:Track key performance indicators like Return On Ad spend like 4:1. 3.Relevant:Update your goals with your business strategy and market trends.(ex: promote a outline and shape of garment ). 4.Achievable:Set realistic goal according to budget and resources.Ex: promoting an affordable bamboo chopper. 5. Timely: Set deadlines like by jan 1,2026 i have to write two post on affiliate marketing.

Digital marketing Services include with SEO, PPC advertising, social media marketing, writing blogs and email marketing.We help in driving traffic leading to sales for your business. Digital Marketing services https://www.digiworq.com/, Pay per click is a digital advertising model where companies have to pay fee on the basis of no of clicks on their ad.PPC ads often run on a bidding system .Advertisers bid on keywords, audience segements. rusheek.com cost per click (cpc) is actual price you for each click in a pay per click advertising campaign. CPC=Total Advertising Cost/Total Number of Clicks Example :if you spend around Rs.90 for 18 clicks the cost per ad is Rs 5. Aspect Pay Per Click (PPC) Cost Per Click (CPC) Type Advertising model Performance metric Meaning You pay when someone clicks The actual amount paid per click Scope Strategy/system Calculation/measurement Example “We run PPC campaigns on Google Ads.” “Our CPC is $2.50 per click.” Platform like Google ads evaluate keyword match , ad relevance and landing apge quality to give a quality score which helps you to determine cost per click. Email marketing is a digital advertising strategy to promote products or services and engage the user to create a relationship. Email campaign is a set of marketing emails sent to a group of people with a goal in mind. Establish your Goals: Decide on the purpose and goals of your email campaigns. Are you aiming to drive traffic, generate leads, increase sales, boost customer engagement, and promote brand awareness? Set specific KPIs related to your objectives, such as email open rates, click-through rates, conversion rates, revenue metrics, or subscribers gained. Types of Email Marketing 1. Promotional Emails These are designed to drive sales or conversions. They highlight special offers, discounts, product launches, or seasonal campaigns. For example, a clothing brand might send a “Flash Sale – 50% Off Today Only!” email to boost purchases. 2. Welcome Emails Sent when someone subscribes or signs up, these emails introduce the brand, set expectations, and often include a special offer. They’re crucial for making a strong first impression. 7. Survey and Feedback Emails These request input from customers to improve products or services. They also show that the brand values customer opinions. 3. Transactional Emails Sent automatically after a user takes an action, such as making a purchase or signing up. Examples include order confirmations, shipping updates, password resets, and receipts. Though functional, they can also include upsell opportunities. Each type plays a unique role in a comprehensive email marketing strategy, helping businesses connect with users at different stages of the customer lifecycle. 4.Onboarding Drip Campaigns: These nurture new subscribers by sending helpful orientation content over their first thirty, sixty, or ninety days. The onboarding series covers topics, like frequently asked questions, product tutorials, sizing guides, user community details, or member benefits to aid in getting started. 5.Holiday Event Emails These are seasonal promotional emails sent during holidays like Diwali, Christmas, or New Year. They aim to boost engagement and sales by leveraging festive moods and shopping behavior. Common features include: 1.Festive design and messaging 2.Limited-time offers or discounts 3.Gift guides or countdowns Holiday emails are often segmented and timed to maximize impact. 6.Customer Re-engagement Emails: These emails target subscribers who have been inactive for some time by re-engaging with them in an attempt to bring them back for repeat business. Tactics may include sending promo code, linking to the newest content, or showcasing recently added inventory.  7.Newsletters: Newsletters are regular, recurring emails that provide new and updated content like articles, company news, blog summaries, tips, or other useful information to subscribers. Rather than directly promoting products, they aim to build engagement. Digital marketing services is providing marketing services online. Digital marketing services includes cost per click.