Search Engine optimization is about keyword research
Tools of keyword research are:-
1.Google Keyword Planner – Google ads
2. Semrush – It shows search volume , keyword difficulty, AI visibility.
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Creative Content – Eye-catching posts, reels, and stories crafted to captivate your audience and elevate your brand voice.
Smart Advertising – Ad campaigns that connect with the audience, drive engagement, and deliver measurable results.
Community Building – Build a loyal tribe through consistent engagement, meaningful conversations, and authentic brand interactions.Custom Design – Bespoke websites crafted to reflect your brand’s identity and vision.
Responsive Layouts – Seamlessly optimized for every device — mobile, tablet, and desktop — ensuring a flawless user experience.
Conversion Rate optimisation(CRO) focuses on analyzing and utilizing website data to enhance user experience and boost conversion.
User centric approach – It priortizes understanding user behavior, prefrences interactions to optimize website performance.
A/B testing – is the process of two simlar pages with similar content , title description focus keyword are going to rank on serp one which gets more impression is going to win process of a/b testing.
CRO is when one plans to get more conversion and takes required actions and create a seperate funnel system which is going to increase the rate of conversim is called as conversion rate optimisation.
Pay per click advertising-maximize return on investment with ppc campaigns across google ads and social media platforms .
Content marketing – Attract and convert leads with engaging content that establish your brand credibility.
Email Marketing
Build leads and drive repeat business with automated email sequences and targeted campaigns.