Google search console(GSC)-We can connect your website to gsc by copy and pasting code on header footer code manager by creating a new sniippet or we can use rank math seo plugiin to connect to gsc.
Clicks- When a user searches a query and interacts with the website after clicking the anchor text it is known as click.
Impressions- When a user searches query and sees the website on search engine results page(SERP)it is counted as an impression.
Click through rate- Formula of click through rate= no.of clicks/no.of impressions*100
Average position-on what position your site is ranking on search engine results page.
Cost of acquiring customer(CAC) - Marketing expenditure/No.of customers acquired unit economicsSales …
Return on Ad Expenditure(ROAS)-It means ratio of revenue genreated from ads through expenditure on ads.For…
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