Google search console(GSC)-We can connect your website to gsc by copy and pasting code on header footer code manager by creating a new sniippet or we can use rank math seo plugiin to connect to gsc.
Cost of customer acquistion
CTR
Clicks- When a user searches a query and interacts with the website after clicking the anchor text it is known as click.
Impressions- When a user searches query and sees the website on search engine results page(SERP)it is counted as an impression.
Click through rate- Formula of click through rate= no.of clicks/no.of impressions*100
Average position-on what position your site is ranking on search engine results page.
