Search Engine Optimisation- It is a practice of organically ranking keywords on your website.

Search engine optimisation  tools 

1.SEO Surfer- It is used  by marketers  and content  creators   based on data  helping them to rank on serp  by analayzing competitors, keywords, structuring articles  and auditing  exisitng content  for seo gaps. 

2.SEOQUAKE- It is a free  browser extension for chrome fromm Semrush that  gives instant SEO data analysis helping   user audit pages,analyze keyword density and assess technical seo elements like title tag, description and mobile readiness.

3.Ubersuggest- It is a free keyword research tool   for genrating content .It helps in predictive analysis(see which keeywords will drive trafffic before you rank  , content gap analysis(find what content content we should create before anyone).

Types of Search engine optimisation

1.Local SEO -Here we should use location based keywords to optimise  our business in residential city.

2.On page seo- process of improving content, layout and responsiveness of website on mobile and desktop. 

3.Off page seo – It is not under your control. Actions taken outside your website to boost rankings through backlink(a third party link pointing to our website)

4.Technical seo –  process of  making sure the website is currently good. 

5.AEO(Answer engine optimisation)- It is the process of  optimsing website to appear on voice searches and   featured snippet. 

Featured snippet – Your website content is displayed in a prominent box above all serp results directly answering user’s query.They come in various formats, list, paragraphs, tables, etc.

6.GEO(Generative negine optimisation)- practice of optimizing content to appear on AI.