Latent semantic indexing(LSI) is a natural language processing technique.It is used to find synonyms. Singular value decomposition is significant maths engine behind LSI used to uncover hidden relationship of a large term document matrix into smaller conceptually meaningful matrices.
Semantically related words means using different keywords which has same meaning.Example: For keyword like Digital marketing consultant we can use keywords like digital marketing professional, paid ads, digitial marketing channel, digital marketing platforms, digtal marketing experts, digital marketing efforts,etc.
Citation means giving refrence to name of the author as source of information.It gives credentials to author. Citation flow is a benchmark developed by majestic, a popular seo tool.It gives scrore to links between 1-100.
Search engine optimisation tools
1.SEO Surfer- It is used by marketers and content creators based on data helping them to rank on serp by analayzing competitors, keywords, structuring articles and auditing exisitng content for seo gaps.
2.SEOQUAKE- It is a free browser extension for chrome fromm Semrush that gives instant SEO data analysis helping user audit pages,analyze keyword density and assess technical seo elements like title tag, description and mobile readiness.
3.Ubersuggest- It is a free keyword research tool for genrating content .It helps in predictive analysis(see which keeywords will drive trafffic before you rank , content gap analysis(find what content content we should create before anyone).
Types of Search engine optimisation
1.Local SEO -Here we should use location based keywords to optimise our business in residential city.
2.On page seo- process of improving content, layout and responsiveness of website on mobile and desktop.
3.Off page seo – It is not under your control. Actions taken outside your website to boost rankings through backlink(a third party link pointing to our website)
4.Technical seo – process of making sure the website is currently good.
5.AEO(Answer engine optimisation)- It is the process of optimsing website to appear on voice searches and featured snippet.
Featured snippet – Your website content is displayed in a prominent box above all serp results directly answering user’s query.They come in various formats, list, paragraphs, tables, etc.
6.GEO(Generative negine optimisation)- practice of optimizing content to appear on AI.
